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EMPOWERING THE SERVICE INDUSTRY WITH SMARTER HIRING

Welcome to Ugrow Iceland -

where we empower Iceland's service industry by connecting talent and opportunity. 

Transforming hiring.
Supporting the workforce.

The service industry is the backbone of Iceland, driving tourism, hospitality, retail, and more. At Ugrow, we believe it's essential to nurture this vital sector by ensuring job seekers feel safe, valued, and supported in their work environments.

That's why we're on

a mission to make hiring easier, fairer, and more impactful for both

candidates and employers.

OUR MISSION

We are here to bridge the gap between great talent and exceptional opportunities,

with a focus on ethical and sustainable practices.

FOR CANDIDATES

We empower job seekers through education and guidance on Icelandic work culture and employee rights, as well as tools to navigate the local job market with confidence. 

Our goal is to match you with companies that respect and value your contributions.

FOR EMPLOYERS

We provide access to a pool of talented and motivated professionals, ensuring you can hire ethically and compliantly.

Ugrow helps you build a workforce that thrives - driving success for your business and the industry as a whole.

Our approach is built on collaboration and innovation.

By supporting both sides of the hiring equation, we aim to strengthen Iceland's service industry and create meaningful, lasting connections between job seekers and employers.

Whether you're looking for your next opportunity, or the right team members to take your business to the next level, Ugrow is here to help.

OUR SERVICES

G - growth

Providing guidance and insights into the Icelandic job market.

R - resources

Offering tools, knowledge, and support for career growth.

O - opportunities

Connecting people to better job prospects and networks. 

W - workshops

Facilitating practical sessions to empower and educate.

Image by Glenn Carstens-Peters

TESTIMONIALS

Gísli Matt, Executive Chef, YLJA at Laugarás Lagoon

"I highly recommend Ugrow services. As a chef, I don’t have time to chase CVs or make endless calls to check who’s serious and qualified. Ugrow took care of all that — they found the right people, kept the process moving, and saved me countless hours so I could focus on running the kitchen and creating the dining experience."

THE TEAM

We're Veronika, Valenttina, and Kathryn - three women who moved here in 2004, 2016, and 2022. 

With backgrounds in human resources, recruitment, engineering, IT, marketing, branding, business development & strategy, sales, & more. . . we've combined our skills to build something different.

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Together, we can shape a future where everyone in Iceland's service industry thrives.

LET'S GROW TOGETHER.

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